Redwood Retail Case Study Hero Background

How Redwood Retail Slashed Licensing Costs by Migrating from Dynamics AX to Business Central

LocationDubai, UAE

Solution Dynamics AX to Dynamics 365 Business Central Cloud Migration

Significant

Reduction in Ongoing ERP Software Licensing Overhead

Bespoke

Configurator for Tailored Furniture & Raw Materials

Modern

Cloud Architecture Replacing Heavily Customized AX

At-a-Glance

Redwood Retail — premier Dubai-based luxury home furnishing, custom millwork, and bespoke interior design manufacturer.

Case Study

CHALLENGE:

Exorbitant licensing overhead on an aging Microsoft Dynamics AX system. The legacy AX instance was laden with heavy custom code, and standard ERP tools could not accommodate bespoke furniture specifications with unique raw materials.

SOLUTION:

Intelegain executed a strategic migration from Dynamics AX to cloud-native Dynamics 365 Business Central, re-architecting custom manufacturing capabilities to support variable materials while standardizing core financial and retail flows.

RESULTS:

Substantially lowered ongoing ERP licensing costs, preserved complete flexibility for bespoke custom furniture orders, standardized backend financials, and modernized operational workflows.

The Challenge: High Licensing Costs and Rigid Legacy ERP Customizations

Redwood Retail stands at the forefront of Dubai’s luxury home interior market, engineering exquisite bespoke furniture, custom cabinetry, and high-end retail home furnishing solutions.

To coordinate design, manufacturing, and retail sales, Redwood had deployed Microsoft Dynamics AX years earlier. However, the system had become an unsustainable financial and technical burden. On-premise Dynamics AX licensing and infrastructure maintenance costs were exorbitant.

Furthermore, the AX instance was encumbered with hundreds of brittle custom code modifications created to handle bespoke furniture orders. Because every project involved unique fabrics, bespoke wood veneers, and variable dimensions, standard ERP workflows were resisted. Migrating away from AX seemed daunting without losing the custom flexibility craftsmen relied on.

Exorbitant annual software licensing and server infrastructure overhead on legacy Microsoft Dynamics AX.

Heavily customized AX codebase resisting standard cloud migration and requiring complex re-engineering.

Need to accommodate highly customized furniture specifications involving variable materials and bespoke designs.

Disconnected financial and manufacturing workflows causing delayed project costing and inventory tracking.

Why Intelegain Was Chosen

Redwood Retail selected Intelegain due to our specialized expertise in complex Dynamics AX-to-Business Central migrations and our ability to engineer tailored manufacturing workflows.

Cost-Optimized Cloud Migration:

Transitioning from expensive enterprise tier Dynamics AX to streamlined Business Central cloud capacity, delivering dramatic licensing savings.

Bespoke Manufacturing Configuration:

Designing custom Business Central item attributes and flexible production orders that accommodate unique raw materials and tailored dimensions.

Core Process Standardization:

Standardizing financial general ledgers, accounts payable, and retail billing while preserving agility on the factory floor.

Painless Data Cleansing & Migration:

Migrating years of legacy AX project histories, supplier databases, and financial records cleanly to Business Central.

Implementation: The Intelegain Approach

The enterprise AX-to-BC migration was delivered across three structured phases:

Phase 1: AX Code Audit & Bespoke Process Rationalization

Intelegain audited Redwood’s legacy Dynamics AX customizations. We rationalized redundant code, identifying which processes could be handled natively in Business Central and which required modern AL extensions.

Phase 2: Custom Furniture Configurator & Business Central Build

We built a bespoke order configurator within Business Central. Sales designers and project managers can input custom dimensions, fabric choices, and hardware specs, generating accurate raw material bills of materials.

Phase 3: Financial Standardization, Data Migration & Go-Live

We migrated historical data from Dynamics AX, configured core financial ledgers, and conducted comprehensive user training across retail showrooms and factory supervisors, ensuring a seamless cutover.

Microsoft Dynamics 365 Business Central CloudMicrosoft Dynamics AXCustom AL Manufacturing ExtensionsBespoke Item ConfiguratorMicrosoft Dataverse

Measurable Results & Business Impact

Substantial

Reduction in annual software licensing costs compared to legacy Dynamics AX

100%

Preservation of flexible bespoke furniture and raw material configurations

Cloud

Modern cloud infrastructure with automatic updates and zero server maintenance

Real-Time

Project profitability tracking from initial showroom design to final delivery

The migration to Dynamics 365 Business Central liberated Redwood Retail from the high licensing costs and rigidity of legacy Dynamics AX. Showroom sales teams and factory craftsmen seamlessly collaborate through modern, responsive interfaces, configuring bespoke luxury furniture with accurate material costing. Redwood slashed software overhead while elevating manufacturing precision.